How to Set Up a Content Curation Website with WordPress
This is a preview of a tutorial posted on WP Mayor. Read the full tutorial on WP Mayor.
In a content-driven landscape, it’s important that you deliver high-quality content to your viewership day after day. It may be easy in the first few days after you launch your website but in the long run, it becomes quite daunting — especially if you don’t have a team of writers or the budget for publishing good content regularly.
One way to make your way around this is to set up a custom content curation site. It improves your site’s SEO, helps you establish credibility, and supports lead generation. And with the right tools, you can put your own spin on it and become a thought leader in your niche. In this post, we’ll show you how you can create a custom content curation site with WordPress.
Let’s put everything into context before we begin.
Why Content Curation Is a Good Idea
Curating quality content that delivers value to your target audience is incredibly beneficial for both you and your online business. Contrary to popular belief, curating content from various sources and aggregating it on your website doesn’t affect your SEO or the source site’s SEOnegatively. In fact, content curation can help you grow your business in several ways:
- Improves your website’s SEO.
- Increases your social media performance.
- Allows you to deliver quality content on time.
- Helps you establish credibility.
Automated content curation may save you a significant amount of time with creating and publishing content on your site but is it really worth it from a marketing standpoint? The short answer is not really. Most RSS aggregation tools don’t allow users to add their own commentary on the imported posts and giving a stamp of approval to everything you find on the Internet isn’t always in your best interests.
The solution to this is to use an aggregation tool that allows you to modify the content prior to publishing. Sometimes, modifying the post’s content or putting your own spin on its excerpt is a great way of clarifying what each post is about and drawing in the reader’s attention. Instead of opting for a fully automatic RSS tool, one that promotes manual curation enables website owners to handpick which posts to publish, which to modify, and which to leave out.
Custom Curation With WP RSS Aggregator
WP RSS Aggregator
WP RSS Aggregator is an RSS feed importer for WordPress that allows users to import, merge, and display RSS and Atom feeds on their WordPress site. The plugin’s support for shortcodes enables webmasters to display the imported feeds in various formats.
Although WP RSS Aggregator is an auto blogging platform, its premium add-on, Feed to Post, allows users to import the posts as drafts and then modify them however they see fit before publishing. Users are able to make modifications to the post’s title, content, and featured image.