How to Enhance Your Website with Related Content (Use-case: Real Estate)

This is a preview of a tutorial posted on WP Mayor.  Read the full tutorial on WP Mayor.

Building a fully functional real estate website with WordPress is pretty easy.

All you really have to do is pick out a theme and install some plugins to help you display your listings. Whether you’re an established real estate agent or are just starting out, a website will skyrocket your business and help you stand out in the crowd.

Enhancing your real estate website with related content for your blog can take your business’ online presence to the next level. With this in mind, in this post, we’ll show you how to use the WP RSS Aggregator plugin to import real estate related articles in order to improve browsing experience and keep your visitors up to date with the latest happenings in the real estate world.


Content for Your Real Estate Website

The majority of the content you add to your website will be textual. Including quality content on your real estate website that delivers value to your target audience guarantees that your site’s visitors will stay on your page longer. Whether you go for an engaging blog or through your site’s sidebars, effective content that is tailored to your target niche is vital.

Why Is Real Estate Content Important?

According to Hubspot, 75% of marketers have reported that dynamic, personalized content across channels is very important. The goal of your content should be to appeal to your target audience which, in this case, are prospective real estate buyers. Engaging your visitors in content that is not only relevant but interesting as well will go a long way in enhancing the user experience your site delivers.

Content has become immensely important and studies have reported that business blogging leads to  55% more website visitors. Written content offers useful information and builds trust between you and your visitors. Real estate websites offer agents an opportunity to connect with their audience on a more personal level and deliver more value to them through their content by keeping them up to date with the latest news in the real estate world.

4 Reasons Consumers Are Visiting Your Real Estate Website

Generally speaking, a consumer is likely to visit your real estate website in one of four use case scenarios:

  1. They are looking to purchase real estate.
  2. They are interested in selling their own real estate.
  3. They would like to learn about the community.
  4. They want to gain insight into how the market is doing.

In a nutshell, the success of your real estate website depends entirely on how convenient you make it for your visitors to acquire this information. Doing this well ensures they will convert from visitors to customers. With this in mind, it’s important that you deliver on these fronts to engage your site’s viewership.

Some of the most vital real estate content you can add to your website includes news, community statistics, local events and gatherings, and market trends. Integrating news articles from high-authority sources is a great way to make sure your site’s readers keep coming back for more. The key idea here is to keep adding relevant content to your website that’s useful to your readers – that’s what is going to keep them interested.

Importing Real Estate Content With WP RSS Aggregator

While you can implement the main functionality a real estate website should have with some plugins, WP RSS Aggregator takes you the extra mile. With this plugin, you’ll be able to import real estate related articles without having to leave your WordPress site – it couldn’t get easier than that!


Read the full tutorial on WP Mayor.

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